Mr. Yohei Harada appointed as PR advisor to Shibaura Institute of Technology
2021/07/07
- Information
Improving the Image of Science and Engineering through the "Generation Z Mirai Zukuri Project”
?Shibaura Institute of Technology（SIT） is pleased to announce that we have appointed Mr. Yohei Harada, a marketing analyst and a leading expert in youth research, as a public relations advisor.As part of the "Generation Z (young people born in the late 1990s to early 2000s) Mirai Zukuri Project (creating a future project)", Mr. Harada will provide advice and recommendations on how to improve the image of science and engineering, promote diversity, and increase in the proportion of female students, as well as provide support for public relations activities. We hope you have high expectations for SIT's initiatives!Yohei Harada
After graduated from the Faculty of Business and Commerce at Keio University, he worked at the Hakuhodo Inc. After leaving the company, he started working as a marketing analyst in 2018. He conducts a variety of research related to the next generation with a focus on youth and media studies. He is also involved in the development of advertisements and promotions with young people.
Hello, everyone, I'm Yohei Harada. I just have been appointed as a public relations advisor. Today's young people under the age of 26 are known as Generation Z. This is a new generation that has their own smartphone as the first device and uses multiple social networking services. There are many international Generation Z superstars such as Shohei Otani, Rui Hachimura, and Naomi Osaka. In the same way they have transcended the boundaries of Japan, Shibaura Institute of Technology will go far beyond that of a "Science and Technology University" to become a "University that produces Generation Z that creates the future”. I look forward to what to come! – Yohei Harada
After graduated from the Faculty of Business and Commerce at Keio University, he worked at the Hakuhodo Inc. After leaving the company, he started working as a marketing analyst in 2018. He conducts a variety of research related to the next generation with a focus on youth and media studies. He is also involved in the development of advertisements and promotions with young people.
Hello, everyone, I'm Yohei Harada. I just have been appointed as a public relations advisor. Today's young people under the age of 26 are known as Generation Z. This is a new generation that has their own smartphone as the first device and uses multiple social networking services. There are many international Generation Z superstars such as Shohei Otani, Rui Hachimura, and Naomi Osaka. In the same way they have transcended the boundaries of Japan, Shibaura Institute of Technology will go far beyond that of a "Science and Technology University" to become a "University that produces Generation Z that creates the future”. I look forward to what to come! – Yohei Harada
