Today, undertakings that emphasize not merely an abundance of excellent technologies and functions, but also the “experiences” that users obtain through products and services, are of increasing importance. These experiences include ease of use, feelings of comfort and satisfaction, and positive impressions that remain after use. We research service design, user interface design and other areas to provide users with better experiences, with a focus on user- and human-centered design (UCD, HCD) and ergonomic methods.